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Assistant Director of Online Marketing
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Position Number: 2460788
Location: San Antonio, TX
Position Type: Communications - Public Relations and Advertising

Assistant Director of Online Marketing

Location: San Antonio, TX
Regular/Temporary: Regular
Job ID: 6540
Full/Part Time: Full Time

Org Marketing Statement
The University of Texas at San Antonio is a Hispanic Serving University specializing in cyber, health, fundamental futures, and social-economic development. With more than 34,000 students, it is the largest university in the San Antonio metropolitan region. UTSA advances knowledge through research and discovery, teaching and learning, community engagement and public service. The university embraces multicultural traditions and serves as a center for intellectual and creative resources as well as a catalyst for socioeconomic development and the commercialization of intellectual propertyfor Texas, the nation and the world. Learn more online, on UTSA Today or on Twitter, Instagram, Facebook, YouTube or LinkedIn.

UTSA is situated in a global city that has been a crossroads of peoples and cultures for centuries, values diversity and inclusion in all aspects of university life. As an institution expressly founded to advance the education of Mexican Americans and other underserved communities, our university is committed to ending generations of discrimination and inequity. UTSA, a premier public research university, fosters academic excellence through a community of dialogue, discovery and innovation that embraces the uniqueness of each voice.

Posting End Date
Applications will be accepted through 11:59 PM CDT on 09/23/2021. At the discretion of the hiring department, this position posting may close once a sufficient number of qualified applications have been received.

Salary
Salary Range: $54,486 - $79,058/Annnualized, commensurate with education, experience and qualifications.

Hours per Week
Exempt Position: 40 hours per week.

Required Application Materials
Resume is required.
Cover Letter is required.

Essential Functions
Function: To oversee, develop, and implement UTSA Online's marketing vision within the larger institution's framework, as well as to track and optimize UTSA Online's marketing and communication strategy through various channels.

Scope: Responsible for managing and executing an integrated marketing strategy that reaches intended audiences and develops valuable relationships to improve specific efforts, in compliance with University operating policies and procedures and the University Marketing Department. Relationships will cover third party vendors, faculty and administration within different colleges and departments, as well as Online Program's internal employees.

Typical:

OVERSIGHT - Responsible for the overall vision of UTSA Online's marketing strategy in collaboration with the Assistant Vice Provost of Academic Innovation and the Assistant Vice Provost of Enrollment Marketing and maintenance of the UTSA Online website and support the up-keep of any advertising-driven landing pages for focused on online programs.
RELATIONSHIP MANAGEMENT - Become the point of contact for all Online Marketing requests by the online department and its college partners. Foster collaboration and strong working relationships with key stakeholders internal and external to ensure the inclusion of various perspectives and insights to support the development of holistic and integrated campaigns.
CONTENT - Responsible for the creation of all written content for UTSA Online (social media, blogs, student testimonials and spotlights, degree content on website and in print collateral) in collaboration with the Academic Colleges and make content changes/edits for optimization, including SEO recommendations by incorporating keywords or phrases to elevate organic search and avoid cannibalization in the greater utsa.edu web sphere.
PROJECT MANAGEMENT - Submit marketing/communication requests (email, videos, print, other design/graphic requests etc.) to the central Enrollment Marketing team and keep track of the progress of the to ensure all online marketing and communication deliverables are executed.
GO TO MARKET STRATEGY - Once a new online program has been approved and ready for market, manage and collaborate with all the offices needed to execute on the marketing elements needed to launch new program (i.e. update website, email flows, creation of landing page, Inquiry flow, social media graphics, necessary print collateral, etc.)
DIGITAL MARKETING - Coordinates with the Digital Marketing Manager and the Assistant Director of Online Data and Communication, on digital inquiry generation and cultivation plans through websites, specific platforms to reach intended audiences to include but not limited to landing page development, automated email campaigns and collaboration on digital advertising campaigns. Additional, this position will be responsible for the oversite of the organic online.utsa.edu website channel and ensure content is updated and accurate.
EMAIL MARKETING - Coordinates with the Assistant Director of Data and Communication and the central Enrollment Marketing team with the overall vision and execution of our automated drip campaigns and one-off email templates to potential and current online students. This position will be responsible for managing the operational process for outbound email nurturing campaigns by creating content, working with central Enrollment Marketing team to build the emails, approving email journeys before launch, monitoring A/B testing when used and recommending new tactics and features to test and launch, ensuring best practices are used.
SOCIAL MEIDA - Manage the @UTSAOnline social media channels in not just publishing content but monitoring inbound social replies and messages.
OPTIMIZATIONS - Utilization of data and metrics to provide insight into the effectiveness of the various marketing strategies (digital, website, email nurture flows, marketing automations, etc.) to make iterative enhancements to all applicable campaigns and workflows as well as identify new opportunities to leverage marketing channels to help reach intended audiences
PRESENTATIONS - Responsible for putting together a presentation and presenting overall Online Marketing objectives, efforts and progress with university partners and third party vendors.
REPORTING - Measure and create reports and/or dashboards on pertinent campaign metrics and Return on Investment to communicate outcomes and make recommendations on how to move forward to reach defined goals, protecting the quality and accuracy of the data and adhering to specific regulations.
Perform other duties as assigned.

Required Qualifications

Bachelor's degree from an accredited institution in marketing, advertising or communications related field.
Three years of experience in a related marketing position.
Excellent written and oral skills and the ability to work with diverse groups. Ability to work via teams in a project based environment.
Demonstrated ability to use the below:
- Marketing Cloud experience (or similar CMS)
- HTML experience
- WordPress experience (or similar CMS)
- Higher Education experience, preferably in Admissions, Recruiting, or Advising
Personal computer, MS Office and standard office equipment.

Preferred Qualifications

Five years of professional experience in a related marketing position to include one year in a supervisory position.
Knowledge and experience in marketing and advertising utilizing web-based technology and other electronic methods of communicating to targeted audiences.
Knowledge of project management principles (PMI certification a plus), web and new media use and understanding of current trends.
Working knowledge of radio and video production for broadcast and web purposes including copy writing/editing.
Ability to work proficiently using MS Project, and or Excel.

Working Conditions
Telecommuters may be required to work on campus at times; travel and parking expenses are the employee's responsibility. It is expected that this position will return to campus in the future. Applicants must be adaptable and open to working in both environments.

This position could have the following work modalities at the discretion of the University upon date of hire:

On-campus (Individuals that primarily work on campus).
Remote (Individuals that primarily work remotely and rarely need to be on campus).
Hybrid - Regularly (Individuals that split their time working remotely and on campus).
Hybrid - Occasionally (Individuals that work remotely but may work on campus on an infrequent basis).

Additional Information

UTSA is a tobacco free campus.
This is a security sensitive position. Employment is contingent upon a successful background check.
Applicants selected must be able to show proof of eligibility to work in the United States by time of hire.

EO/AA Statement
As an equal employment opportunity and affirmative action employer, it is the policy of The University of Texas at San Antonio to promote and ensure equal employment opportunity for all individuals regardless of race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability or genetic information, and veteran status. The University is committed to the Affirmative Action Program in compliance with all government requirements to ensure nondiscrimination. Women, minorities, people with disabilities and veterans are encouraged to apply. UTSA campuses are accessible to persons with disabilities.

To view the full job posting and apply for this position, go to https://zahr-prd-candidate-ada.utshare.utsystem.edu/psp/ZAHRPRDADA/EMPLOYEE/UTZ_CG/c/HRS_HRAM_FL.HRS_CG_SEARCH_FL.GBL?Page=HRS_APP_JBPST_FL&Action=U&FOCUS=Applicant&SiteId=21&JobOpeningId=6540&PostingSeq=1